Let’s cook up something good together.
Recipes that workGadgets worth owning.
We help over 2 million US home cooks every month decide what to make for dinner and what kitchen gear is actually worth their money. If your brand fits that, you’re in the right place.
Reach
Page Views
Growth
Audience
A resource brands grow alongside, not over.
Founded in 2022, Kitchen Guide 101 is a US-focused resource for home cooks, helping our community make smarter decisions in the kitchen — from healthy, high-protein meals to the gear they need to cook them. We’ve grown nearly 10x in the past year, reaching over 2 million home cooks each month across our blog, YouTube channel, and visual platforms.
Two real audiences. One trusted brand.
Different brands need different people. Here’s who we bring to the table — pick the audience that fits, and we’ll build the right placement around it.
Home cooks looking for their next favorite recipe
Predominantly women aged 25–44 in the US who plan meals, meal-prep, and shop with intent. Our top content lives in healthy, high-protein, and easy-weeknight territory — perfect fit for pantry staples, ingredient brands, meal-prep tools, and healthy-eating products.
- Audience Skew85% Female
- Age 25–4455% of audience
- Top CountryUSA (56%)
- Best ForRecipe-led campaigns
Researchers actively shopping for kitchen gear
A qualified audience of mostly men aged 35–65+ in the US who watch buyer-intent product roundups before they purchase. Our YouTube format is “Best X of 2026” — exactly the queries your future customers are searching when they’re ready to spend.
- Audience Skew83% Male
- Age 35–65+88% of audience
- Top CountryUSA (60%)
- Best ForAppliances & gadgets
Real numbers from our growing dashboards.
Pulled straight from our analytics — we’ll happily share full reports during negotiation.
Blog Performance
Source: Google Analytics 4
Visual Platform Reach
Source: Pinterest Analytics
YouTube Top Video
Source: YouTube Studio + Ahrefs
Pick a placement. We’ll make it land.
All prices are starting points in USD. Final quotes depend on scope, exclusivity, and timeline. Minimum project budget is $300.
Sponsored Blog Post
Brand-supplied article published on Kitchen Guide 101 with editorial review by our team before publish.
- Up to 2 outbound links
- FTC-compliant disclosure
- Live for 12 months
- One social share included
Sponsored YouTube Video
Brand-produced video uploaded to our YouTube channel with editorial review before publish.
- Pinned comment with link
- Up to 2 links in description
- Indefinite hosting
- Reaches qualified gadget buyers
Visual Platform Pin Push
Custom pins designed and pushed to relevant boards on our 2M+ audience visual platform — our highest-leverage asset.
- 5–8 custom pins
- 30-day pinning campaign
- Linked to your landing page
- Strong add-on to any package
Blog + YouTube Bundle
One sponsored blog post plus one sponsored YouTube video, launched together for compounding reach.
- Coordinated launch
- Cross-platform linking
- Save $100 vs. standalone
- Best for product launches
Full Multi-Platform Bundle
Sponsored blog post + YouTube video + Visual platform pin push, fully coordinated for maximum US reach.
- All three placements together
- Synchronized launch
- Save $150 vs. standalone
- Best ROI per dollar
Brand Ambassadorship
Ongoing partnership with monthly deliverables across all our channels. Minimum 3-month commitment.
- 2 blog posts + 1 video per month
- Ongoing visual platform pinning
- Priority editorial slots
- Quarterly performance reports
(under one week)
(per 3 months)
project budget
in USD via Wise
Simple, fast, and fair both ways.
No long sales cycles, no surprise invoices. Here’s exactly how a typical collaboration goes from first email to live content.
Send Your Brief
Email us your product, goals, deliverable, timeline, and budget. We reply within 2 business days.
We Send a Quote
A clear quote with scope, deliverables, timeline, and payment terms. No surprises, no fine print.
Approve & Pay
Approve the quote and pay via Wise. Under $300 is 100% upfront; above $300 is 50% upfront, 50% on publish.
Content Goes Live
Your draft is reviewed, polished, and published. Balance settled on go-live. You get the link and a brief performance note.
We keep it honest. That’s what makes it worth it.
Every piece of sponsored content — whether written by your team or produced as a video — is reviewed by us before it goes live. This is what protects the trust we’ve built with our audience, and it’s what makes our recommendations worth paying for in the first place.
From every placement
- Accurate, verifiable claims — no unsupported health or “miracle” language
- Original content — nothing already published elsewhere or unedited AI drafts
- Natural, conversational writing (no keyword stuffing or anchor spam)
- Up to 2 outbound links per post or 2 brand links per video description
- Clear FTC-compliant disclosure at the top of the content
- Family-friendly tone — no profanity, adult, or divisive content
Not a fit for us
- Alcoholic beverages
- Multi-level marketing (MLM) products or recruitment offers
- Detox, “miracle,” or unverified health and weight-loss claims
- Content that disparages competitors by name
- Plagiarized or unedited AI-generated content
- Anything we wouldn’t feel good about recommending to our own family
We don’t make this hard — we just keep it honest.
The kind of content we love making.
A few of our top-performing pieces across blog and YouTube — so you can see the quality and format before we start.
Oatmeal Protein Balls — No-Bake Energy Bites
Homemade Taco Seasoning — Without the Packet
Hi, I’m Umama.
I built Kitchen Guide 101 because I was tired of recipe blogs that buried the recipe under 2,000 words of life story, and product guides that read like ads. So I built the resource I wanted: clear recipes that work the first time, and gadget reviews that respect your time and your budget. If your brand stands for that same thing — quality, honesty, real usefulness — we’ll probably make great work together.
A few things we get asked a lot.
Thank you for thinking of us, but we don’t accept free products in exchange for content. We’re a paid placement business, and our editorial time is the same whether the product is free or not — so we charge for it. If your brand has budget, we’d love to hear from you.
No, we don’t sell standalone backlinks or do link insertions in existing content. It’s not the kind of work we’re set up to do, and it isn’t in line with how we want to grow the site.
We don’t accept unpaid guest posts or contributor submissions. If you have a paid sponsored placement in mind, that’s what our “Sponsored Blog Post” offering is for — and you’re welcome to provide the draft, which we’ll edit for our standards before publishing.
Our minimum project budget is $300, which keeps our editorial calendar manageable and our quality high. If you’re under that for now, we totally understand — feel free to come back when the budget is right, no hard feelings.
Our standard timeline is one week from final approval to publish. We can move faster than that — add a 30% rush fee and we can usually publish within 3 business days, depending on workload.
Let’s talk.
If you’ve read this far and we’re a fit, drop us an email. We reply to every serious inquiry within 2 business days.
thekitchenguidenewsletter@gmail.comQuick tip — telling us your brand, budget range, and timeline in the first email helps us reply fast.